We've all been exposed to market segmentation. You own, by any chance, a PC? Then you probably know that there are two kinds of Windows XP, a Home Edition one and a Professional Edition. Or that there are several kinds of Vista's, or several kinds of Windows 7.
That's market segmentation.
I can hear the Apple fan boys chuckle. Don't worry, Apple has something similar in its stores: several kinds of iPods, and each of this kind coming in various storage space flavors. To a good extent, that's market segmentation as well.
"So what is it to you?", you might wonder. Well, Unity does market segmentation, but in a not-so-fortunate way, looking more and more like a "bait-and-switch" move instead. Let me explain some more:
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